The gofio, the cheese or the Indian tuno protagonists in the world ‘influencer’
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The English influencer @madeleineshaw shows a package of gofio on her Instagram account /
Canary Islands tourism
social media
The Ministry carries out an action on Instagram with creators of national content, from the United Kingdom and Germany with the aim of promoting the identity of the archipelago internationally
The enhancement of artisan products and conscious consumption continues to be the main objective of the archipelago’s identity strategy for Turismo de Canarias. To do this, it has developed a promotional initiative with ten ‘influencers’ from the United Kingdom, Spain and Germany, who have made various products from the islands known to their
2.3 million followers.
These ten strategically selected content creators have focused attention on articles such as
gofio, cheese, jewelry, basketry either
the indian tune through his Instagram posts.
The German influencer @laurafruitfairy shows a piece of jewelry made in the islands on her Instagram account /
«Our tourism strategy prioritizes offering a sustainable and unique experience to our visitors and this initiative positions the Canary Islands as a destination with its own identity, committed to sustainability and to the
local artisan products», explains the Minister of Tourism, Industry and Commerce of the Government of the Canary Islands, Yaiza Castilla.
So that the ‘influencers’ selected from the Spanish, British and German markets could see first-hand the artisan products of the archipelago, Turismo de Canarias sent them related articles
to your tastes and interests. In this way, they were able to share the experience with their followers in a natural and non-intrusive way.
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