The Leche Pascual Group trusts two companies from the Canary Islands to create its main advertising campaign of 2024
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Friday, March 1, 2024, 1:27 p.m.
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Monroe Pizza, an advertising creativity agency, and Monroe Films, an audiovisual production company, both based in Gran Canaria, are leading the project from the archipelago. The creations of this business duo expand throughout the national territory, having previously carried out campaigns for Unión Deportiva Las Palmas, Arehucas, 7up, HiperDino, HPS and Worten, among other brands.
The person in charge of the project, selected by the Leche Pascual Group, is the director and executive creative director, Humberto Hernández Domínguez, along with his team made up of more than 50 professionals from the national audiovisual industry. The project has the best cinematographic technical resources available on the international market and incorporates the use of special effects developed by pioneering studios in the field located in Madrid.
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