Swore. The Laughing Cow celebrates its 103rd birthday today
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It is called The Laughing Cow in the United States, La Vaca que rie in Spain or even Con bo cuoi in Vietnam… Today consumed in 120 countries, La Vache qui rit cheese became a registered trademark more than a year ago. a century, on April 16, 1921. Its founder, Léon Le Bel, comes from a family of Jura cheesemakers. He relocated the family business to Lons-le-Saunier in 1898.
13 factories worldwide
It was only at the end of the First World War, upon his return from mobilization in 1919, that he had the idea for a new product: a modern processed cheese which was kept in an airtight metal box. On the lid there is already an illustration of a laughing cow standing on its legs.
Three years later, small triangular portions were born in a cardboard box. Success was immediate: the Bel cheese factories opened to the European market in 1929.
Two production sites in France, in the Jura
After the Second World War, the company launched subsidiaries and built factories on five continents. Today, the brand has thirteen factories around the world, which produce 20 million portions of the famous cheese every day. The only two production sites in France are in Jura, in Lons-le-Saunier and Dole.
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