the XXL ad from Place Bellecour amid crossfire between the right and environmentalists
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You have to believe that they love to argue with each other through social networks. At the center of the fight this time, the Ikea XXL advertising banner which is spread over one of the facades under renovation of a building located at no. 6 Place Bellecour.
On one side, the environmentalists. They denounce the occupation of public space by this ad for a multinational distribution company which would come “compete with independent businesses in the city center” in the words of the group president at the Métropole, Benjamin Badouard, ex-activist of Plein la vue, on Lyonnais to go and consume in large chains outside Lyon.”
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Opposite, the opposition, on the right, responds and criticizes this positioning, accusing the Greens of wanting to create a “buzz”. Like Pierre Oliver, mayor (LR) of the 2nd arrondissement and candidate for the next municipal elections, who, (still on because of the mobility policy of Grégory Doucet and Bruno Bernard “.
Businesses threatened with eviction
It was enough to start a new controversy. But who is killing local commerce? What about the future of independent businesses in Lyon? The subject is sensitive as for several months, the closures of historic stores seem to be accelerating on the Presqu’île some being in complicated financial situations faced with rising rents or threatened with eviction.
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This is not the first time that Bellecour’s advertising banners have found themselves in the middle of crossfire. Targeted repeatedly by climate activists , they escape the regulations on advertising displays in the Metropolis. In Progress, Julien Aguettant, partner at Lightair , the company which creates and installs this type of advertising, points out that “Since 2007, French legislation has allowed public or private owners of historic buildings or listed monuments to legally use scaffolding to finance renovation work. This advertising banner is therefore a regulatory and legal device validated by the Directorate of Cultural Affairs (DRAC). A canvas on scaffolding which brings the City around €800 in advertising tax each month. »
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