the Côte Roanne vineyard will gain altitude
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Promotion and celebration for the 30th anniversary of the AOC
Sunday and Monday, the 30th anniversary of the AOC was used to organize two days of promotion of the vineyard with tastings, visits offered to around twenty journalists specializing in wine, restaurateurs, wine merchants, etc.
Communication times are now organized once a year in Paris and once a year in turn in one of the four areas of the volcanic Loire (Auvergne, Saint-Pourçain, Roannais, Forez).
They help to give visibility and notoriety to the Côte-Roanneise. “This is also what allows young people to immediately find distributors. When you have an ambitious pricing policy, the region is not enough, you have to distribute nationally at a minimum,” recalls Stéphane Sérol, winemaker in Renaison.
Promotion therefore and celebration, with a meal offered to 130 guests on Sunday evening prepared by four hands by the chef of the Colline du Colombier Léo Troisgros and the starred chef of the restaurant de la Loire in Pouilly-sous-Charlieu, Fabrice Raux, the tarte aux citrus fruits having been produced by the Pralus house.
After this animation for professionals, a general public event is scheduled in the Papeterie room in Villerest on Saturday April 27 with nearly 400 seats, “in a wine bar atmosphere”, announces Stéphane Sérol, “because Côte-Roannaise wines are wines for sharing, for friends”.
An evening by reservation.
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